Education
Social Media
Personal Development
Social Media Marketing
Content Writing
Social Media Growth
In 7 months, I've grown to 26K followers on Twitter & 9K on LinkedIn.
No clickbait BS.
No "Learn more in 2 mins than 4 years of Uni"
No "99% of everybody sucks here's how to be in the top 1%"
No "Dominate life with my superhuman mental mastery mind models"
Here's how to do it:
No clickbait BS.
No "Learn more in 2 mins than 4 years of Uni"
No "99% of everybody sucks here's how to be in the top 1%"
No "Dominate life with my superhuman mental mastery mind models"
Here's how to do it:
I followed basic content writing principles.
1. Write an attention-grabbing hook
2. Prioritize structure
3. Make it about your audience
4. Deliver on your promises
My audience is engaged & I've built a valuable community.
Anybody can do this.
Let's get specific β
1. Write an attention-grabbing hook
2. Prioritize structure
3. Make it about your audience
4. Deliver on your promises
My audience is engaged & I've built a valuable community.
Anybody can do this.
Let's get specific β
1. Hooks
To write a great hook:
-Poke at pain points to light up emotions
-Add credibility to build trust
-Build intrigue to pique interest
-Don't give it all away so they 'turn the page'
You don't need to promise the world when you know how to capture attention strategically.
To write a great hook:
-Poke at pain points to light up emotions
-Add credibility to build trust
-Build intrigue to pique interest
-Don't give it all away so they 'turn the page'
You don't need to promise the world when you know how to capture attention strategically.
People want to know:
-Why they should bother reading
-How it will help them solve a problem
-What they will learn
A bad hook makes it all about you, doesn't get specific, and doesnβt leave anything up to the imagination.
Or, it relies on promising superhuman powers π
-Why they should bother reading
-How it will help them solve a problem
-What they will learn
A bad hook makes it all about you, doesn't get specific, and doesnβt leave anything up to the imagination.
Or, it relies on promising superhuman powers π
Here are 15 valuable hook formats that get it right.
It's not only possible to go viral with value,
it's a much better way to attract an engaged audience that gives a shit about you (and will eventually buy).
It's not only possible to go viral with value,
it's a much better way to attract an engaged audience that gives a shit about you (and will eventually buy).
2. Structure
Bad structure ruins great ideas.
The best writing, presented in the wrong order, won't move the needle.
There are a zillion formulas and frameworks out there.
Here are the top 2 (according to me):
Bad structure ruins great ideas.
The best writing, presented in the wrong order, won't move the needle.
There are a zillion formulas and frameworks out there.
Here are the top 2 (according to me):
SCQA
Situation (summary)
Complication (problem)
Question (what to do?)
Answer (solution)
E.g.
-Clickbait posts attract vanity follows
-But disinterested audiences rarely engage or buy
-The key to valuable growth that converts?
-Quality content that resonates & builds authority
Situation (summary)
Complication (problem)
Question (what to do?)
Answer (solution)
E.g.
-Clickbait posts attract vanity follows
-But disinterested audiences rarely engage or buy
-The key to valuable growth that converts?
-Quality content that resonates & builds authority
HTAS (my own social formula)
Header (make a claim)
Response (answer "why" it matters)
Supplement (add details)
Takeaway (close the loop)
This (especially on social) helps to:
-Grab attention
-Hold attention
-Provide value and paint a relatable picture
-Incite action
Example:
Header (make a claim)
Response (answer "why" it matters)
Supplement (add details)
Takeaway (close the loop)
This (especially on social) helps to:
-Grab attention
-Hold attention
-Provide value and paint a relatable picture
-Incite action
Example:
3. Audience > You
People want to learn, grow, overcome problems, reach goals, and so on.
You can talk about yourself but in the context of helping others.
Posts that are specific, direct, and outcome-driven perform much better than generalized, self-serving shares.
People want to learn, grow, overcome problems, reach goals, and so on.
You can talk about yourself but in the context of helping others.
Posts that are specific, direct, and outcome-driven perform much better than generalized, self-serving shares.
Here's what I mean:
β My business is killing it. I've created amazing processes. Here's my story:
β I've built my business to $X/month in [TIMEFRAME]. My secret? Documented processes from day 1 so I could delegate & focus on sales. Here are X lessons to scale efficiently:
β My business is killing it. I've created amazing processes. Here's my story:
β I've built my business to $X/month in [TIMEFRAME]. My secret? Documented processes from day 1 so I could delegate & focus on sales. Here are X lessons to scale efficiently:
The first example:
-Is self-centered
-Doesn't strategically inject credibility
-Doesn't tell the reader what they'll learn
The second example:
-Adds quantifiable proof
-Gets specific
-Tells the reader exactly what they'll learn
-Is self-centered
-Doesn't strategically inject credibility
-Doesn't tell the reader what they'll learn
The second example:
-Adds quantifiable proof
-Gets specific
-Tells the reader exactly what they'll learn
4. Body
Once you capture attention, you need to keep it.
You want readers to:
-Feel like they're learning
-Experience zero friction
-Stay interested throughout
To do that:
-Share unique insights
-Add the "why" and "how"
-Show, don't just tell
Once you capture attention, you need to keep it.
You want readers to:
-Feel like they're learning
-Experience zero friction
-Stay interested throughout
To do that:
-Share unique insights
-Add the "why" and "how"
-Show, don't just tell
Valuable content helps readers:
-Visualize the concepts youβre explaining
-Extract takeaways they can emulate
-Reach βaha!β moments
-Gets ahead of objections
Consider:
-Can I back this up with data?
-What's the impact of this?
-How can the reader do it?
Get specific.
-Visualize the concepts youβre explaining
-Extract takeaways they can emulate
-Reach βaha!β moments
-Gets ahead of objections
Consider:
-Can I back this up with data?
-What's the impact of this?
-How can the reader do it?
Get specific.
Here's the top of a LinkedIn post that got 739 likes.
Notice how I get specific, add examples, and make it easy for the reader to imagine doing this themselves.
Details like this help readers reach "aha!" moments.
Because they can implement learnings *right away*.
Notice how I get specific, add examples, and make it easy for the reader to imagine doing this themselves.
Details like this help readers reach "aha!" moments.
Because they can implement learnings *right away*.
A few weeks back I edited my friend's thread and shot a Loom while doing it.
I explain some of these core concepts in detail.
Check it out:
loom.com
I explain some of these core concepts in detail.
Check it out:
loom.com
Writing advice means nothing if you don't:
-Know who you are
-Know who your audience is
You can't poke at pain if you don't understand the underlying causes.
It's hard to build relationships if people don't "get" you.
You don't need a niche, but you do need self-awareness.
-Know who you are
-Know who your audience is
You can't poke at pain if you don't understand the underlying causes.
It's hard to build relationships if people don't "get" you.
You don't need a niche, but you do need self-awareness.
My friend @ABetterJones is a pro at helping people uncover their WHY.
And I'm the best at teaching writing through live feedback.
We're running a week-long anti-clickbait social writing cohort.
Launching Nov 14.
It's going to be packed with value.
maven.com
And I'm the best at teaching writing through live feedback.
We're running a week-long anti-clickbait social writing cohort.
Launching Nov 14.
It's going to be packed with value.
maven.com
I hope you've found this thread helpful.
Like/Retweet the first tweet below to share.
And follow me @ericasmyname for more writing and editing content that goes against what the bros say.
Cuz who needs more of that in their feed.
Like/Retweet the first tweet below to share.
And follow me @ericasmyname for more writing and editing content that goes against what the bros say.
Cuz who needs more of that in their feed.
Whoops my friend pointed out that I wrote the wrong formula name (HTAS) instead of the correct HRST.
He was super confused π
Typos gonna typo on the Twits!
If youβre curious HTAS is another fab formula and stands for:
Hook
Thesis
Antithesis
Synthesis
Cheerio π€
He was super confused π
Typos gonna typo on the Twits!
If youβre curious HTAS is another fab formula and stands for:
Hook
Thesis
Antithesis
Synthesis
Cheerio π€
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