Psychology is the ultimate writing cheat-code.
But, most people never use it – because no one ever taught them how.
Here's 12 psychological triggers to *ethically* market products & strategically craft viral content:
But, most people never use it – because no one ever taught them how.
Here's 12 psychological triggers to *ethically* market products & strategically craft viral content:
1. Zero-price effect
🧠 You can reduce friction and increase conversions by offering something for free.
Works with:
• "Free shipping"
• Zero calorie
• Free bonus
See how @ironandresin (and other retailers) use it:
🧠 You can reduce friction and increase conversions by offering something for free.
Works with:
• "Free shipping"
• Zero calorie
• Free bonus
See how @ironandresin (and other retailers) use it:
@ironandresin 2. Skeuomorphism
🧠 The idea that users adapt more easily to things that look like real-world objects
Your copy is 10X'd with the help of imagery:
• Courses
• Cohorts
• Ebooks
All benefit when you make them look real.
Just like @thejustinwelsh
🧠 The idea that users adapt more easily to things that look like real-world objects
Your copy is 10X'd with the help of imagery:
• Courses
• Cohorts
• Ebooks
All benefit when you make them look real.
Just like @thejustinwelsh
@ironandresin @thejustinwelsh 3. Feedforward
🧠 When users know what to expect before they take action.
You can do this with:
• Checkouts
• Setups
• Emails
@abhishekshah173 is a genius marketer that uses "feedforward" in his newsletter.
🧠 When users know what to expect before they take action.
You can do this with:
• Checkouts
• Setups
• Emails
@abhishekshah173 is a genius marketer that uses "feedforward" in his newsletter.
@ironandresin @thejustinwelsh @abhishekshah173 4. Variable Reward
🧠 The trigger that supposes people especially enjoy unexpected rewards
Use this with:
• Giveaways
• Free tools
• Opt-ins
@austinbelcak uses this to perfection with his resume scanner:
🧠 The trigger that supposes people especially enjoy unexpected rewards
Use this with:
• Giveaways
• Free tools
• Opt-ins
@austinbelcak uses this to perfection with his resume scanner:
@ironandresin @thejustinwelsh @abhishekshah173 @austinbelcak 5. Hawthorne Effect
🧠 People change their behavior when they know they are being observed
Most think of this with employees.
But VPNs have been exploiting this to help with sign ups.
@NordVPN does a great job with this.
🧠 People change their behavior when they know they are being observed
Most think of this with employees.
But VPNs have been exploiting this to help with sign ups.
@NordVPN does a great job with this.
@ironandresin @thejustinwelsh @abhishekshah173 @austinbelcak @NordVPN 6. Goal Gradient Effect
🧠 Motivation increases as users get closer to their goal
People get excited when a process is self-actualizing.
• Customization
• On-boarding
• Checkouts
Can all do this.
@ConvertKit gets you super excited with tailor-made on-boarding.
🧠 Motivation increases as users get closer to their goal
People get excited when a process is self-actualizing.
• Customization
• On-boarding
• Checkouts
Can all do this.
@ConvertKit gets you super excited with tailor-made on-boarding.
@ironandresin @thejustinwelsh @abhishekshah173 @austinbelcak @NordVPN @ConvertKit 7. Streisand Effect
🧠 When trying to censor information ends up increasing awareness of that information
"The Streisand Effect" helped @elonmusk and Tesla tally 250,000 reservations in the first week.
(Thanks to a broken window)
🧠 When trying to censor information ends up increasing awareness of that information
"The Streisand Effect" helped @elonmusk and Tesla tally 250,000 reservations in the first week.
(Thanks to a broken window)
@ironandresin @thejustinwelsh @abhishekshah173 @austinbelcak @NordVPN @ConvertKit @elonmusk 8. Storytelling effect
🧠 People remember stories better than facts alone
Stories sell better than facts.
Use stories in:
• Emails
• Articles
• Landing pages
To sell your brand/offer
@ItsKieranDrew is an amazing storyteller and it's showcased on his sales page:
🧠 People remember stories better than facts alone
Stories sell better than facts.
Use stories in:
• Emails
• Articles
• Landing pages
To sell your brand/offer
@ItsKieranDrew is an amazing storyteller and it's showcased on his sales page:
@ironandresin @thejustinwelsh @abhishekshah173 @austinbelcak @NordVPN @ConvertKit @elonmusk @ItsKieranDrew 9. Loss aversion
🧠 People prefer to avoid losses more than earning equivalent gains
When you note someone will "lose" something when they don't take action – you win.
• Timers
• Emails
• Sales
Work well.
@dickiebush and @Nicolascole77 showcase it on Ship30.
🧠 People prefer to avoid losses more than earning equivalent gains
When you note someone will "lose" something when they don't take action – you win.
• Timers
• Emails
• Sales
Work well.
@dickiebush and @Nicolascole77 showcase it on Ship30.
@ironandresin @thejustinwelsh @abhishekshah173 @austinbelcak @NordVPN @ConvertKit @elonmusk @ItsKieranDrew @dickiebush @Nicolascole77 10. Scarcity
🧠 People value things more when they're in limited supply
There are many ways you can induce scarcity:
• Limited spots
• Fixed amounts
• Time-constraints
The GOAT of marketing, @thisissethsblog uses applications& deadlines to create scarcity
🧠 People value things more when they're in limited supply
There are many ways you can induce scarcity:
• Limited spots
• Fixed amounts
• Time-constraints
The GOAT of marketing, @thisissethsblog uses applications& deadlines to create scarcity
@ironandresin @thejustinwelsh @abhishekshah173 @austinbelcak @NordVPN @ConvertKit @elonmusk @ItsKieranDrew @dickiebush @Nicolascole77 @ThisIsSethsBlog 11. Bandwagon Effect
🧠 People adopt beliefs in proportion of others who have already done so
Your:
• Email sign ups
• Purchases
• Shares
Can all use Bandwagon to incentivize action.
@SystemSunday uses the bandwagon effect for email sign ups
(see bottom left):
🧠 People adopt beliefs in proportion of others who have already done so
Your:
• Email sign ups
• Purchases
• Shares
Can all use Bandwagon to incentivize action.
@SystemSunday uses the bandwagon effect for email sign ups
(see bottom left):
@ironandresin @thejustinwelsh @abhishekshah173 @austinbelcak @NordVPN @ConvertKit @elonmusk @ItsKieranDrew @dickiebush @Nicolascole77 @ThisIsSethsBlog @SystemSunday 12. Labor Illusion
🧠 People value things more when they see the work behind them.
Articulate what you did to produce the outcome – people love it.
• Clients helped
• Hours worked
• Books read
Anything to showcase the labor.
@AmardeepSParmar does this with his offer:
🧠 People value things more when they see the work behind them.
Articulate what you did to produce the outcome – people love it.
• Clients helped
• Hours worked
• Books read
Anything to showcase the labor.
@AmardeepSParmar does this with his offer:
@ironandresin @thejustinwelsh @abhishekshah173 @austinbelcak @NordVPN @ConvertKit @elonmusk @ItsKieranDrew @dickiebush @Nicolascole77 @ThisIsSethsBlog @SystemSunday @AmardeepSParmar And that's it!
If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
@ironandresin @thejustinwelsh @abhishekshah173 @austinbelcak @NordVPN @ConvertKit @elonmusk @ItsKieranDrew @dickiebush @Nicolascole77 @ThisIsSethsBlog @SystemSunday @AmardeepSParmar TL;DR
12 psychological triggers to strategically 10X your writing:
• Goal Gradient Effect
• Bandwagon Effect
• Storytelling effect
• Hawthorne Effect
• Zero-price Effect
12 psychological triggers to strategically 10X your writing:
• Goal Gradient Effect
• Bandwagon Effect
• Storytelling effect
• Hawthorne Effect
• Zero-price Effect
@ironandresin @thejustinwelsh @abhishekshah173 @austinbelcak @NordVPN @ConvertKit @elonmusk @ItsKieranDrew @dickiebush @Nicolascole77 @ThisIsSethsBlog @SystemSunday @AmardeepSParmar TL;DR (part 2)
• Skeuomorphism
• Variable Reward
• Streisand Effect
• Loss aversion
• Labor Illusion
• Feedforward
• Scarcity
• Skeuomorphism
• Variable Reward
• Streisand Effect
• Loss aversion
• Labor Illusion
• Feedforward
• Scarcity
@ironandresin @thejustinwelsh @abhishekshah173 @austinbelcak @ConvertKit @elonmusk @ItsKieranDrew @dickiebush @Nicolascole77 @ThisIsSethsBlog @SystemSunday @AmardeepSParmar If you want to get started creating your own money-making online business
Check out this free resource that walks you step-by-step towards making your first $3,000 writing online
tribeloyal.com
Check out this free resource that walks you step-by-step towards making your first $3,000 writing online
tribeloyal.com
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