Abhishek Shah
The Marketing Psychologist. Helping marketers grow their business using science @ https://t.co/3iCKsCvLna. Formerly Marketing @ beehiiv
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How Rolex turned a non-profit into an $8.3B global brand. 9 psychological tactics Rolex used: https://t.co/nY4xtxELpP
The 7 biggest marketing failures and what you can learn from them: 1. The New Coke With positive responses from 200k+ consumers, the New Coke was a go. Cost: $34M + massive prot...
Pricing is 1% Math. And 99% Psychology. Here are 15 Pricing Psychology principles to get your user spending:
Casinos use chips. Arcades use cards. And Apple has Apple Pay. It may have started with convenience, but it sure ends with some psychology. Here's a look behind the curtain (an...
Want to learn consumer psychology? Study casinos. 8 reasons why the house always wins π§΅
4 months back, my newsletter was stuck at 712 subscribers. Today, I've reached 16,512 marketers. What changed? I niched down. 5 steps to help you do the same: π§΅
Amazon's the king of "buy stuff you didn't need." But that's no accident. The website is filled with psychological hacks designed to make you spend more. Here are 10 of them 𧡠ht...
12 newsletters worth more than a $200,000 business degree:
Great products are worth thousands But great pricing will make you millions Here's how Apple and The Economist do it (with a free giveaway at the end):
McDonald's, Colgate, and Redbull. 3 industry leaders. 1 marketing tactic: Guerilla Marketing. Here's what it is with 10 examples you may not recall:
IKEA, Subway, and Spotify. 3 revolutionary brands. 1 common marketing tactic: The IKEA effect. Here's how it started and what it could mean for you (and your business): https://t...
Being creative is tough. But the pressure's on for us marketers. So here are 10 dead-simple ways for you to generate endless content ideas: