The 7 biggest marketing failures and what you can learn from them:
1. The New Coke
With positive responses from 200k+ consumers, the New Coke was a go.
Cost: $34M + massive protests
Insight: People hate change, and users don't do what they say.
1. The New Coke
With positive responses from 200k+ consumers, the New Coke was a go.
Cost: $34M + massive protests
Insight: People hate change, and users don't do what they say.
2. The Gap Rebrand
Cost: $100M+
Insight: If you're making changes, at least warn, and test it with, your users.
Cost: $100M+
Insight: If you're making changes, at least warn, and test it with, your users.
3. The New Tropicana
Cost: $35M in marketing spend and $20M in missed sales in under 1 month
Insight: Functional design beats beauty every time - remember that.
Cost: $35M in marketing spend and $20M in missed sales in under 1 month
Insight: Functional design beats beauty every time - remember that.
Notice a common trend?
These mistakes all came down to:
• unwarranted change
• bad assumptions and
• a lack of appropriate testing
Want to avoid such mistakes?
Check out my free weekly newsletter and start marketing based on science: psychologyofmarketing.beehiiv.com
These mistakes all came down to:
• unwarranted change
• bad assumptions and
• a lack of appropriate testing
Want to avoid such mistakes?
Check out my free weekly newsletter and start marketing based on science: psychologyofmarketing.beehiiv.com
Now back to it 🤝
4. The Snapchat Slap
A graphic digital ad from Snap that didn't land well. At all.
Cost: $800M and a 4% stock drop
Insight: Bad publicity is not a myth.
4. The Snapchat Slap
A graphic digital ad from Snap that didn't land well. At all.
Cost: $800M and a 4% stock drop
Insight: Bad publicity is not a myth.
5. The SunChips Silence
SunChips' biodegradable bags were a lot louder than the ears could take.
Cost: An 11% drop in annual sales
Insight: A good mission is respectable, but people prioritize comfort.
SunChips' biodegradable bags were a lot louder than the ears could take.
Cost: An 11% drop in annual sales
Insight: A good mission is respectable, but people prioritize comfort.
6. Premier: The Cleaner Smoke
Smokeless cigarettes that the smokers didn't like...
Cost: $300M
Insight: You might fill a gap in the market, but user experience is crucial.
Smokeless cigarettes that the smokers didn't like...
Cost: $300M
Insight: You might fill a gap in the market, but user experience is crucial.
7. The Juicero
An over-engineered product was the major driver behind its downfall
Result: $120M
Insight: More choices, more problems. Just keep it simple.
An over-engineered product was the major driver behind its downfall
Result: $120M
Insight: More choices, more problems. Just keep it simple.
8. This one is you not checking out my free, weekly newsletter:
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Share 3 actionable tactics
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tl;dr
What you can learn from these marketing mistakes:
People hate change
Not all publicity is good
Test any potential changes
More choices, more problems
Prioritize functionality over beauty
Can't solve a problem w/o good UX
Missions matter, comfort matters more
What you can learn from these marketing mistakes:
People hate change
Not all publicity is good
Test any potential changes
More choices, more problems
Prioritize functionality over beauty
Can't solve a problem w/o good UX
Missions matter, comfort matters more
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