Amazon's the king of "buy stuff you didn't need."
But that's no accident. The website is filled with psychological hacks designed to make you spend more.
Here are 10 of them π§΅
But that's no accident. The website is filled with psychological hacks designed to make you spend more.
Here are 10 of them π§΅
1/ Strategic defaults
People are lazy, and Amazon knows it.
So what do they do?
Turn subscriptions into the default:
People are lazy, and Amazon knows it.
So what do they do?
Turn subscriptions into the default:
2/ Tracking what they save you
When we try to cancel our Prime subscriptions, Amazon displays the amount saved with its services.
Hard to say no to $313.38 saved in delivery fees, you know?
Credit: @p_agnew
When we try to cancel our Prime subscriptions, Amazon displays the amount saved with its services.
Hard to say no to $313.38 saved in delivery fees, you know?
Credit: @p_agnew
@p_agnew 3/ Spotlighted savings
Even before Amazon displays the price
They show us what we can save
In an enlarged and bright red font
And who doesn't like a good bargain?
Even before Amazon displays the price
They show us what we can save
In an enlarged and bright red font
And who doesn't like a good bargain?
@p_agnew 4/ Strikethrough higher prices
After looking at the $97.48, the new, lower price seems like a winner.
But if I worked at Amazon, I would:
β’ increase the font of the original price
β’ place it right above the new price
Intensifying the anchoring effect.
After looking at the $97.48, the new, lower price seems like a winner.
But if I worked at Amazon, I would:
β’ increase the font of the original price
β’ place it right above the new price
Intensifying the anchoring effect.
@p_agnew 5/ The visually empty carts
People have a tendency to fill containers to their full capacity because of everyday experience.
The same happens with Amazon's carts. The empty space below that book compels people to fill it up!
People have a tendency to fill containers to their full capacity because of everyday experience.
The same happens with Amazon's carts. The empty space below that book compels people to fill it up!
@p_agnew 6/ Smaller fonts
When prices are visually smaller, we mistake them for smaller purchases.
Now you'll notice how small Amazon sizes its prices on the purchase page:
When prices are visually smaller, we mistake them for smaller purchases.
Now you'll notice how small Amazon sizes its prices on the purchase page:
@p_agnew 7/ The red color
Red fonts trigger action.
Especially against a predominantly white background, like that of Amazon:
Red fonts trigger action.
Especially against a predominantly white background, like that of Amazon:
@p_agnew 8/ Price convergence
Amazon smartly places unrelated lower prices and terms like "Free" right below the selling price.
The result? We converge these desirable terms with the actual price.
Making it look like another good deal:
Amazon smartly places unrelated lower prices and terms like "Free" right below the selling price.
The result? We converge these desirable terms with the actual price.
Making it look like another good deal:
@p_agnew 9/ Negative reviews
Somewhat counterintuitive, but Amazon includes top critical reviews on its customer reviews page.
But that's actually a neat sales tactic:
β’Β their content seems more credible
β’ the power of contrast makes the positive reviews look even stronger
Somewhat counterintuitive, but Amazon includes top critical reviews on its customer reviews page.
But that's actually a neat sales tactic:
β’Β their content seems more credible
β’ the power of contrast makes the positive reviews look even stronger
@p_agnew 10/ Horizontal vs. vertical assortment
Horizontal assortment highlights variety and is best for skimmers
But it backfires when people are looking for a specific product
And Amazon seems to apply this:
Horizontal assortment highlights variety and is best for skimmers
But it backfires when people are looking for a specific product
And Amazon seems to apply this:
@p_agnew That's all from me today!
Now before you go shop on Amazon, I'd appreciate if you could:
1. Follow me @abhishekshah173 for more on marketing and psychology
2. Retweet the first tweet and share these secrets with your community
Now before you go shop on Amazon, I'd appreciate if you could:
1. Follow me @abhishekshah173 for more on marketing and psychology
2. Retweet the first tweet and share these secrets with your community
@p_agnew tl;dr
10 cues that make you buy on Amazon
Smaller fonts
The red color
Negative reviews
Strategic defaults
Price convergence
Spotlighted savings
The visually empty carts
Strikethrough higher prices
Tracking what they save you
Horizontal vs vertical assortment
10 cues that make you buy on Amazon
Smaller fonts
The red color
Negative reviews
Strategic defaults
Price convergence
Spotlighted savings
The visually empty carts
Strikethrough higher prices
Tracking what they save you
Horizontal vs vertical assortment
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