Master copywriting and you can sell (just about) anything.
Unfortunately, most people don't know how or where to start.
These 8 frameworks that will teach you more about copywriting than a four-year degree:
Unfortunately, most people don't know how or where to start.
These 8 frameworks that will teach you more about copywriting than a four-year degree:
1. Feature - Advantage - Benefit
→ FAB tells the reader:
• What is does
• How that helps
• Why it matters
Here we have @TheHustle using this framework on their landing page:
→ FAB tells the reader:
• What is does
• How that helps
• Why it matters
Here we have @TheHustle using this framework on their landing page:
@TheHustle 2. P.A.S.T.O.R.
→ The PASTOR framework stands for:
• Problem
• Amplify
• Story
• Testimonial
• Offer
• Response
I couldn't find a better example than what @thedankoe does here with his offer:
→ The PASTOR framework stands for:
• Problem
• Amplify
• Story
• Testimonial
• Offer
• Response
I couldn't find a better example than what @thedankoe does here with his offer:
@TheHustle @thedankoe 3. Before - After – Bridge
→ This framework highlights:
• Where you are
• Where you want to be
• How to get there
Works great with:
• Email
• Threads
• Landing pages
@heykahn uses this framework to write viral threads:
→ This framework highlights:
• Where you are
• Where you want to be
• How to get there
Works great with:
• Threads
• Landing pages
@heykahn uses this framework to write viral threads:
@TheHustle @thedankoe @heykahn 4. Q.U.E.S.T
→ A copywriting formula that:
• Qualifies:
• Understands:
• Educates:
• Stimulates:
• Transitions:
I found a great example from @tom_hirst that illustrates this on his landing page:
→ A copywriting formula that:
• Qualifies:
• Understands:
• Educates:
• Stimulates:
• Transitions:
I found a great example from @tom_hirst that illustrates this on his landing page:
@TheHustle @thedankoe @heykahn @tom_hirst 5. The 4P's framework
→ The 4P's outlines:
• Problem:
• Promise:
• Prove:
• Push:
Not only is @IAmMarkManson a great writer, he's also an amazing copywriter:
→ The 4P's outlines:
• Problem:
• Promise:
• Prove:
• Push:
Not only is @IAmMarkManson a great writer, he's also an amazing copywriter:
@TheHustle @thedankoe @heykahn @tom_hirst @IAmMarkManson 6. Problem – Agitate – Solution
→ PAS is a classic copywriting formula everyone should know:
• Problem
• Agitate
• Solution
It creates a looping story for the customer.
@Nicolascole77 and @dickiebush use PAS to persuade WHY you should sign up:
→ PAS is a classic copywriting formula everyone should know:
• Problem
• Agitate
• Solution
It creates a looping story for the customer.
@Nicolascole77 and @dickiebush use PAS to persuade WHY you should sign up:
@TheHustle @thedankoe @heykahn @tom_hirst @IAmMarkManson @Nicolascole77 @dickiebush 7. Star – Story – Solution
→ This framework is effective storytelling:
• Star: (Person had a problem)
• Story: (until they had a breakthrough)
• Solution: (That created a transformation)
@AliAbdaal is an amazing YouTuber but his S.S.S copy is showcased here:
→ This framework is effective storytelling:
• Star: (Person had a problem)
• Story: (until they had a breakthrough)
• Solution: (That created a transformation)
@AliAbdaal is an amazing YouTuber but his S.S.S copy is showcased here:
@TheHustle @thedankoe @heykahn @tom_hirst @IAmMarkManson @Nicolascole77 @dickiebush @AliAbdaal 8. Attention - Interest - Desire - Action
→ This copy framework is a gem with:
• Landing pages
• Thread writing
• Email
Because it's short, captures attention, and invites action.
@Shane___Martin uses it with this thread here:
→ This copy framework is a gem with:
• Landing pages
• Thread writing
Because it's short, captures attention, and invites action.
@Shane___Martin uses it with this thread here:
@TheHustle @thedankoe @heykahn @tom_hirst @IAmMarkManson @Nicolascole77 @dickiebush @AliAbdaal @Shane___Martin And that's it!
If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
If you enjoyed this and you're into the creator economy and digital writing:
1. Follow me @jonbrosio for more badass threads like this
2. Retweet the 1st tweet of this thread to help inspire others
@TheHustle @thedankoe @heykahn @tom_hirst @IAmMarkManson @Nicolascole77 @dickiebush @AliAbdaal @Shane___Martin TL;DR
These 8 copywriting frameworks are worth more than a four-year marketing degree:
• Feature-Advantage-Benefit
• Problem-Agitate-Solution
• Before-After-Bridge
• Star-Story-Solution
• P.A.S.T.O.R.
• Q.U.E.S.T.
• A-I-D-A
• 4P's
These 8 copywriting frameworks are worth more than a four-year marketing degree:
• Feature-Advantage-Benefit
• Problem-Agitate-Solution
• Before-After-Bridge
• Star-Story-Solution
• P.A.S.T.O.R.
• Q.U.E.S.T.
• A-I-D-A
• 4P's
@TheHustle @thedankoe @heykahn @tom_hirst @IAmMarkManson @Nicolascole77 @dickiebush @AliAbdaal @Shane___Martin If you want to get started creating your own money-making online business
Check out this free resource that walks you step-by-step towards making your first $3,000 writing online
tribeloyal.com
Check out this free resource that walks you step-by-step towards making your first $3,000 writing online
tribeloyal.com
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