Clickbait thread hooks suck.
People use them because they get engagement.
But at what cost?
To win the long game, you need to prioritize value.
Here are 15 valuable hook formats that will get you likes, followers, credibility, AND make you feel good:
People use them because they get engagement.
But at what cost?
To win the long game, you need to prioritize value.
Here are 15 valuable hook formats that will get you likes, followers, credibility, AND make you feel good:
A good hook needs to captivate and intrigue.
People want to know:
• Why they should bother reading
• How it will help them solve a problem
• What they will learn
To do that:
• Poke at the pain
• Add social proof/data
• Open a loop
People want to know:
• Why they should bother reading
• How it will help them solve a problem
• What they will learn
To do that:
• Poke at the pain
• Add social proof/data
• Open a loop
Valuable hook formats give you a jumping-off point.
But like all frameworks, they aren't meant to put you in a box.
To stand out, get creative and make them your own.
15 formats to get you started:
But like all frameworks, they aren't meant to put you in a box.
To stand out, get creative and make them your own.
15 formats to get you started:
💎 [Specific difficult situation]. [Desire]. What I did to overcome [pain point] and achieve [outcome]:
💎 [State of play]. But [pain point]. Why (and what to do instead):
💎 [Opinionated state of play]. [Data]. [Poke at pain]. What to do? [Opinionated solution]. Here's how:
💎 Hot take. [Thought-provoking opinion on trend]. I've [take on future of trend]:
💎 I've [quantifiable proof]. But [pain point]. How to [outcome]:
E.g.
E.g.
💎 The most common problems I see in [industry] and how to fix them:
**Note: This only works once you've built credibility or else people won't know you/trust you enough to click.**
**Note: This only works once you've built credibility or else people won't know you/trust you enough to click.**
💎 [X] is hard. [Data + proof]. Do [Y] to get [outcome]:
💎 [Opinion]. Stance on [bad take]. I’ve spent [social proof + timeframe] to achieve [outcome]. The playbook:
💎 I’ve spent [social proof] learning about [concept]. [Details.] Here are my [X learnings] to help you [outcome]:
💎 As a/an [personalized descriptor] I [pain point] with [trend]. So, I did [descriptor of event] to learn [outcome]. Here are X takeaways:
💎 Everybody [pain point]. I used to [pain point], too. [Example]. Here are X mistakes I made (and how I'd fix them today):
💎 I'm [build in public statement]. [Goal]. [Poke at shared pain for relatability]. X ways I'll achieve [goal]:
💎 [Timeframe in past] I [statement]. Today, I reached [result]. [Background for relatability/personalization]. Here are my X [specific learnings]:
💎 The X [specific habits] I'm following at [personalized descriptor] to become [outcome]:
**Note: This only works if you've built credibility and the juice is worth the squeeze (i.e. the thread is unique/aligned with what you do + your audience)**
**Note: This only works if you've built credibility and the juice is worth the squeeze (i.e. the thread is unique/aligned with what you do + your audience)**
💎 The most valuable [industry] skill in [timeframe]: [Skill]. Master it and you'll [outcome]. These X frameworks will get you started:
Word to the wise:
These hook phrases are quickly becoming overused and associated with clickbait.
Use them at your discretion:
These hook phrases are quickly becoming overused and associated with clickbait.
Use them at your discretion:
Threads aren't going anywhere.
But clickbait hooks are on their way out.
Prioritize value to build credibility and feel good about what you're posting.
Follow me @ericasmyname for more content writing, editing, and marketing tips.
Retweet to share:
But clickbait hooks are on their way out.
Prioritize value to build credibility and feel good about what you're posting.
Follow me @ericasmyname for more content writing, editing, and marketing tips.
Retweet to share:
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