People in fitness chronically undercharge.
I helped a small martial arts studio raise their prices.
It added $8,600 in profit overnight.
Here’s exactly how . . .
I helped a small martial arts studio raise their prices.
It added $8,600 in profit overnight.
Here’s exactly how . . .
House of Combat raised its rates an average of $22.50 an hour.
Before I share the details, what would this mean to you?
At 30hrs/wk, that’s $35,100 extra profit.
My guess is you haven’t raised your prices in a long time for a few bad reasons:
Before I share the details, what would this mean to you?
At 30hrs/wk, that’s $35,100 extra profit.
My guess is you haven’t raised your prices in a long time for a few bad reasons:
Bad reason #1 (of 7): “All my clients will leave.”
I’ve never heard of a trainer who was in demand and had a negative outcome when she raised her rates.
Not a single one.
You deserve clients who respect you.
I’ve never heard of a trainer who was in demand and had a negative outcome when she raised her rates.
Not a single one.
You deserve clients who respect you.
Bad reasons #2-7: “I’m afraid my clients will say …”
“You’re greedy.”
“You just want my money.”
“I’m offended.”
“I feel let down.”
“It’s not worth it.”
“I quit.”
These theoretical reactions reflect your fears, not objective reality.
But what if they’re true . . .
“You’re greedy.”
“You just want my money.”
“I’m offended.”
“I feel let down.”
“It’s not worth it.”
“I quit.”
These theoretical reactions reflect your fears, not objective reality.
But what if they’re true . . .
If you charge 10% more, you can afford to lose 10% of your clients.
If a client isn’t willing to pay you what you’re worth, don’t work with him.
Conversely, if you keep your prices the same but can’t make enough money to live on, your business will fail.
Next, your process :)
If a client isn’t willing to pay you what you’re worth, don’t work with him.
Conversely, if you keep your prices the same but can’t make enough money to live on, your business will fail.
Next, your process :)
The process for raising your price:
1. Pick a date 1-2 months away.
2. Raise more for new members and less for existing.
3. Give the reason why, quickly.
4. Highlight any advantages you offer (smaller classes, more experience, etc.)
Next, the letter:
1. Pick a date 1-2 months away.
2. Raise more for new members and less for existing.
3. Give the reason why, quickly.
4. Highlight any advantages you offer (smaller classes, more experience, etc.)
Next, the letter:
Take this, adapt it, and raise your dang prices already!
Within a week of sending this letter, House of Combat was averaging $22.50/hr more per private session.
Not a single client quit.
One client stopped doing private training and joined group classes.
In the first week, 3 new members joined at $90/hr.
The result: $8,600+ profit.
Not a single client quit.
One client stopped doing private training and joined group classes.
In the first week, 3 new members joined at $90/hr.
The result: $8,600+ profit.
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