Using REGEX in Google Search Console is kind of like having keyword-research super powers
I just discovered a page on a competitor's website that is probably generating 50k-100k pageviews per month!
I had a better page published within the hour
Here's how to find these 👇
I just discovered a page on a competitor's website that is probably generating 50k-100k pageviews per month!
I had a better page published within the hour
Here's how to find these 👇
1. Open GSC
2. Go to Search Results
3. Add a Filter (select "+ New")
4. Select "Query"
5. Select "regex"
6. Enter: (?i)^(who|what|where|when|why|how)
You will now see the questions (keywords) that your site is getting Impressions and Clicks for
2. Go to Search Results
3. Add a Filter (select "+ New")
4. Select "Query"
5. Select "regex"
6. Enter: (?i)^(who|what|where|when|why|how)
You will now see the questions (keywords) that your site is getting Impressions and Clicks for
In many cases, you already have an article (or section of an article) dedicated to the question.
Skip those.
Look for questions that you don't have any content for.
Skip those.
Look for questions that you don't have any content for.
For every keyword that you don't have content for, you have two options:
➡️ Add this content to an existing article
➡️ Create a new article
Here's how I decide between these two options
➡️ Add this content to an existing article
➡️ Create a new article
Here's how I decide between these two options
IF the article has High Impressions but Low Clicks, that typically means I should add the content to the existing article (not always)
IF the article has Low Impressions, I will usually opt to write a new article
IF the article has Low Impressions, I will usually opt to write a new article
In my example earlier, I found 100's of keywords that all related to the same topic.
I Googled the broader topic, and disovered the top two pages that were ranking.
Both are nothing more than a chart. One article has no words, the other a couple hundred words. That's it.
I Googled the broader topic, and disovered the top two pages that were ranking.
Both are nothing more than a chart. One article has no words, the other a couple hundred words. That's it.
I created a similar article, but made mine longer and more in depth.
I included a chart, but made it color coded and mobile friendly.
I added 20 internal links, and made a custom graphic in Canva.
Took an hour. Its already indexed :)
I included a chart, but made it color coded and mobile friendly.
I added 20 internal links, and made a custom graphic in Canva.
Took an hour. Its already indexed :)
Will I overtake the #1 page? Prob not anytime soon - it has 77 backlinks.
But, the #2 page has only 1 backlink. One chart, no words.
I should be able to get in the Top 3 really soon!
But, the #2 page has only 1 backlink. One chart, no words.
I should be able to get in the Top 3 really soon!
H/T to several ppl on this strategy - I've discovered that they do it much more in-depth than me:
- @seo_notebook seonotebook.notion.site
- @lilyraynyc linkedin.com
- @seo_notebook seonotebook.notion.site
- @lilyraynyc linkedin.com
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