Business
Entrepreneurship
Personal Development
Marketing
Personal Branding
Branding
Authority Building
Everyone says: "you HAVE to pick a niche"
Bullsh*t!
You can build a scroll-stopping personal brand WITHOUT limiting yourself.
Instead, pick a THEME using this framework:
(Which I've used to teach 100s to build their authority + revenue)
Bullsh*t!
You can build a scroll-stopping personal brand WITHOUT limiting yourself.
Instead, pick a THEME using this framework:
(Which I've used to teach 100s to build their authority + revenue)
But you've gotta stop giving a damn about vanity metrics.
Likes don't matter.
Followers barely matter.
Retweets only sometimes matter.
Instead, make people LOVE, trust, and admire you.
Build the authority that generates scalable income and builds lifelong relationships.
Likes don't matter.
Followers barely matter.
Retweets only sometimes matter.
Instead, make people LOVE, trust, and admire you.
Build the authority that generates scalable income and builds lifelong relationships.
Your personal brand is your most valuable asset.
But only if you break free from the noise.
To be different you NEED to:
- Stand for something
- Have credibility
- Teach people
Don't fake it!
People know when it's not genuine.
They won't buy it.
And they will NOT trust you.
But only if you break free from the noise.
To be different you NEED to:
- Stand for something
- Have credibility
- Teach people
Don't fake it!
People know when it's not genuine.
They won't buy it.
And they will NOT trust you.
πΉ Focus on your values above all.
But go beyond the meaningless BS most people spout off.
Go DEEP into what truly matters to you.
Write out your life story.
Chart your peaks + valleys.
Every sublime + miserable experience.
What did you learn? What values did you gain?
But go beyond the meaningless BS most people spout off.
Go DEEP into what truly matters to you.
Write out your life story.
Chart your peaks + valleys.
Every sublime + miserable experience.
What did you learn? What values did you gain?
Now, nail them down to your core values.
These are the beliefs and causes you would FIGHT for.
The most powerful personal brands stand for something.
Decide: what do YOU stand for?
Use it to guide your:
- Brand Voice
- Content
- Vision
- Tone
Do NOT blend in. Stand OUT.
These are the beliefs and causes you would FIGHT for.
The most powerful personal brands stand for something.
Decide: what do YOU stand for?
Use it to guide your:
- Brand Voice
- Content
- Vision
- Tone
Do NOT blend in. Stand OUT.
πΉNext, know who you're talking to.
Maybe it's your ideal customer.
Or a younger version of you.
What are their:
- Struggles
- Dreams
- Goals
Figure out what they need and how you can help.
A brand is pure magic when you help others by being authentically you.
Maybe it's your ideal customer.
Or a younger version of you.
What are their:
- Struggles
- Dreams
- Goals
Figure out what they need and how you can help.
A brand is pure magic when you help others by being authentically you.
πΉ Now, what do you say?
How do you align your 'WHY' with their 'SO WHAT?"
- Skills -> what you're good at
- Passions -> what you love doing
- Triumphs -> what you've overcome in life
These lessons are the foundation for what makes you different, powerful, and valuable AF.
How do you align your 'WHY' with their 'SO WHAT?"
- Skills -> what you're good at
- Passions -> what you love doing
- Triumphs -> what you've overcome in life
These lessons are the foundation for what makes you different, powerful, and valuable AF.
An effective brand makes people know, like, and trust you.
It is a direct route to credibility, affection + inspiration.
Done right and people see you for YOU.
It is the authenticity and authority that leads to revenue and relationships.
Value + Audience + Impact = Magic
It is a direct route to credibility, affection + inspiration.
Done right and people see you for YOU.
It is the authenticity and authority that leads to revenue and relationships.
Value + Audience + Impact = Magic
πΉThe next two steps elevate your brand to attract TRUE FANS.
Scan your industry.
Make a list of the top creators:
- Whom you admire
- Whose content you enjoy
- Who impacts your audience
You need to know your space.
So you can find your PERFECT home within it.
Scan your industry.
Make a list of the top creators:
- Whom you admire
- Whose content you enjoy
- Who impacts your audience
You need to know your space.
So you can find your PERFECT home within it.
Deconstruct their content and strategy.
- Formats work well for them
- Topics they include
- Angles they cover
- Hooks they use
And notice: What is MISSING?
Where is there a gap that you can uniquely fill?
That is your competition-free content strategy.
- Formats work well for them
- Topics they include
- Angles they cover
- Hooks they use
And notice: What is MISSING?
Where is there a gap that you can uniquely fill?
That is your competition-free content strategy.
πΉ Finally, find your Vibe!
Take your:
- Values
- Content
- Audience
- Uniqueness
And decide how you want to make people FEEL.
Your brand attitude, style, and personality!
Some will hate it β and that's goooood!
The right people, YOUR people, will absolutely LOVE it.
Take your:
- Values
- Content
- Audience
- Uniqueness
And decide how you want to make people FEEL.
Your brand attitude, style, and personality!
Some will hate it β and that's goooood!
The right people, YOUR people, will absolutely LOVE it.
Bring it all together and THIS is your personal brand theme.
You might grow faster with a niche.
But when the way you add value is
- rich
- complex
- multi-layered
A niche is too limiting.
Don't run away from your depth.
Use it to your advantage!
You might grow faster with a niche.
But when the way you add value is
- rich
- complex
- multi-layered
A niche is too limiting.
Don't run away from your depth.
Use it to your advantage!
To recap: Your personal brand theme is:
- Your Values
- Your Content
- Your Audience
- Your Uniqueness
- Your Vibe
Know them and use them to build credibility, affection + inspiration.
Make them freaking LOVE you!
- Your Values
- Your Content
- Your Audience
- Your Uniqueness
- Your Vibe
Know them and use them to build credibility, affection + inspiration.
Make them freaking LOVE you!
If you want to go deeper...
I'm joining the badass @ericasmyname to teach a Social Writing Bootcamp in November.
Frameworks to embrace your inner badass & write anti-clickbait content that converts on Twitter.
Build your authority + earn cash.
maven.com
I'm joining the badass @ericasmyname to teach a Social Writing Bootcamp in November.
Frameworks to embrace your inner badass & write anti-clickbait content that converts on Twitter.
Build your authority + earn cash.
maven.com
@ericasmyname I hope you learned that you CAN break out of the box and be YOU online.
If you enjoyed this thread:
1. Follow me @ABetterJones for help building a magnetic personal brand.
2. RT the tweet below to share this thread with your audience
If you enjoyed this thread:
1. Follow me @ABetterJones for help building a magnetic personal brand.
2. RT the tweet below to share this thread with your audience
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