Personal brand advice is EVERYWHERE.
And most of it sets you up for failure.
7 personal branding "rules" you should ignore if you want to build a high-impact brand:
(And what to do instead)
And most of it sets you up for failure.
7 personal branding "rules" you should ignore if you want to build a high-impact brand:
(And what to do instead)
These advice-givers have (mostly) good intentions.
But many of them...
- Haven't been doing this for very long
- Are hyper-privileged white bros with a narrow view
- Focus on virality — not impact, relationships, or revenue
Here's what they say that you can FULLY ignore:
But many of them...
- Haven't been doing this for very long
- Are hyper-privileged white bros with a narrow view
- Focus on virality — not impact, relationships, or revenue
Here's what they say that you can FULLY ignore:
❌ Rule #1: Use likes, comments, and retweets to guide your content
Yeah, you can go viral posting tips about how to use excel.
But then what?
Are those kinds of threads going to:
- Build relationships
- Make you any money
- Lead to business opportunities
No they will not
Yeah, you can go viral posting tips about how to use excel.
But then what?
Are those kinds of threads going to:
- Build relationships
- Make you any money
- Lead to business opportunities
No they will not
Instead: Know the metrics that matter to YOU.
- DMs
- Relationships
- Newsletter subscribers
- Offers and opportunities
- Outreach from prospects
Let THOSE guide you.
PS. 90% of my business has come from posts that flopped.
And from people that NEVER engaged.
- DMs
- Relationships
- Newsletter subscribers
- Offers and opportunities
- Outreach from prospects
Let THOSE guide you.
PS. 90% of my business has come from posts that flopped.
And from people that NEVER engaged.
❌ Rule #2. Use templates.
Ugh! Down with templates!
Templates suck because they:
- Kill your brand authenticity
- Make you sound like everyone else
- Limit your message's complexity and nuance
Throw the templates out. Now!
Ugh! Down with templates!
Templates suck because they:
- Kill your brand authenticity
- Make you sound like everyone else
- Limit your message's complexity and nuance
Throw the templates out. Now!
Instead: use models.
Look at what other creators have done to create high-value content.
Deconstruct their content to understand why it worked.
- The format
- The creative
- The hook structure
Learn the lessons and apply them to YOUR content, your vibe, your audience.
Look at what other creators have done to create high-value content.
Deconstruct their content to understand why it worked.
- The format
- The creative
- The hook structure
Learn the lessons and apply them to YOUR content, your vibe, your audience.
❌ Rule #3. Pick a niche!
Niches are narrow and limiting.
You wind up talking about one thing all the time.
Which is boring, frustrating, and un-inspiring.
Instead, pick a theme!
Intentional and AUTHENTIC
Here, I broke it all down for you:
Niches are narrow and limiting.
You wind up talking about one thing all the time.
Which is boring, frustrating, and un-inspiring.
Instead, pick a theme!
Intentional and AUTHENTIC
Here, I broke it all down for you:
❌ Rule #4. You need TONS of followers
Success does NOT require a huge following.
You don't need a 6 or even 5 figure audience
You only need a few hundred of the right people.
Fans NOT followers.
Build meaningful connections first and BIG value (and money) will come.
Success does NOT require a huge following.
You don't need a 6 or even 5 figure audience
You only need a few hundred of the right people.
Fans NOT followers.
Build meaningful connections first and BIG value (and money) will come.
❌ Rule #5: You MUST grow fast.
Too many creator trainers advocate for rapid growth at all costs.
This is a guaranteed recipe for:
- Frustration
- Giving up
- Burnout
Slow and steady growth isn't failure.
It's the foundation for long-term success.
Too many creator trainers advocate for rapid growth at all costs.
This is a guaranteed recipe for:
- Frustration
- Giving up
- Burnout
Slow and steady growth isn't failure.
It's the foundation for long-term success.
Instead: play the long game.
Focus on consistency over years, instead of intense spurts of action over days or weeks.
- One day
- One week
- Even one month
Will not make or break your personal brand.
You are building a LIFETIME of value — not a month of attention.
Focus on consistency over years, instead of intense spurts of action over days or weeks.
- One day
- One week
- Even one month
Will not make or break your personal brand.
You are building a LIFETIME of value — not a month of attention.
You deserve a brand of wild, passionate fans who love you for YOU.
But most of the advice sends you in the WRONG direction.
It waters down your brilliance.
Softens your edges
Creates followers.
Instead of fans.
But most of the advice sends you in the WRONG direction.
It waters down your brilliance.
Softens your edges
Creates followers.
Instead of fans.
Want to learn a better way to build a badass, authentic brand?
Join @ericasmyname and me as we teach our methods for:
- Competition-free positioning
- Scroll-stopping hooks
- Content that converts
- Editing that elevates
- Brand authenticity
maven.com
Join @ericasmyname and me as we teach our methods for:
- Competition-free positioning
- Scroll-stopping hooks
- Content that converts
- Editing that elevates
- Brand authenticity
maven.com
@ericasmyname I hope you learned there IS a better way to build your brand.
If you enjoyed this thread:
1. Follow me @ABetterJones for more about unleashing your inner badass
2. RT the tweet below to share this thread with your audience
If you enjoyed this thread:
1. Follow me @ABetterJones for more about unleashing your inner badass
2. RT the tweet below to share this thread with your audience
If this was remotely helpful or interesting, check out my weekly newsletter where I share everything I learn from my never-ending journey to grow as a human.
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