Marketing to Gen Z?
Then you need to know: βA 2022 GWI Gen Z report found that 46% of Gen Zers use TikTok to find information about products and brands while 69% use Instagram.
So, what are Gen Z buyers looking for?
Then you need to know: βA 2022 GWI Gen Z report found that 46% of Gen Zers use TikTok to find information about products and brands while 69% use Instagram.
So, what are Gen Z buyers looking for?
On social media, the GWI report found that most are looking for content thatβs:
π Lighthearted and funny
π€© Inspirational
π€ Informational and helpful
π Lighthearted and funny
π€© Inspirational
π€ Informational and helpful
As for their purchasing journey, the number one way Gen Z discovers and researches products is through vlogs (video blogs), according to the GWI report.
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