When people can’t differentiate you from the competition, they have no reason to choose you.
Global competition keeps raising the bar.
In the past, quality and great customer service were differentiators, now they are tablestakes.
In the past, quality and great customer service were differentiators, now they are tablestakes.
To find out what makes you unique, talk to your best and most profitable customers.
They'll share what other options they considered before choosing your product and why they chose you.
They'll share what other options they considered before choosing your product and why they chose you.
They have the answers.
Knowing what they saw as true alternatives to your solution will guide you to your differentiators.
Knowing what they saw as true alternatives to your solution will guide you to your differentiators.
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