Samantha Leal
Helping founders scale their businesses from $1M to $10M ARR β’ Grown startups from 0 to 8 figures & scaled products to 8MM+ users
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Marketing Tip: Whenever you want to capture attention use contrast. Hereβs how:
Get inside your customer's head and make them take action. Use these 9 psychology principles to market smarter.
Read this before you spend thousands of dollars and hours testing new channels. Here's everything you need to evaluate a channel:
Poor retention kills 90% of startups. Here's how to avoid the silent killer and thrive:
In marketing, your goal is to influence decisions. Use these 9 psychology principles to market smarter.
Struggling to find your niche? Here are 5 elements you need to niche down and stand out from the competition.
To persuade, sell, and motivate, you need one thing: Understand your customers. 10 questions to get inside the mind of your buyer:
When people canβt differentiate you from the competition, they have no reason to choose you.
The biggest mistake we make is solving the wrong problems. Choosing the right problem will *prevent* fires instead of putting them out. 5 lessons I wish I'd learned sooner:
Questions are a powerful tool to unlock key insights. How we frame questions can greatly influence the outcome & learnings of a conversation. I'm a collector of questions, so I...
There are two main ways to increase conversions to your landing page: β’ Increase motivation β’ Reduce friction Here is how to make your visitors take action:
The more choices you give, the longer it will take your customers to make a decision. Try this instead: