𧡠How to acquire your first 10 B2B customers:
1. Start w/ your network
β’ Position the call as a feedback-gathering session on your product / idea
β’ If you want money, βask for advice.β If you want advice, βask for moneyβ
β’ Start w/ friends & connections who fit your ICP
1. Start w/ your network
β’ Position the call as a feedback-gathering session on your product / idea
β’ If you want money, βask for advice.β If you want advice, βask for moneyβ
β’ Start w/ friends & connections who fit your ICP
2. Do targeted outbound outreach
β’ Use tools like LinkedIn Sales Navigator to find prospects
β’ Personalize cold emails and focus on value, not features
β’ Follow up consistently to schedule demos
β’ Ask for introductions to colleagues or other prospects
β’ Use tools like LinkedIn Sales Navigator to find prospects
β’ Personalize cold emails and focus on value, not features
β’ Follow up consistently to schedule demos
β’ Ask for introductions to colleagues or other prospects
3. Tap into founder / investor networks
β’ Ask VCs for warm intros to their portfolio
β’ Tap founder alumni in an accelerator
β’ Connect w/ founders on Angellist
β’ Ask happy users for intros to their network
β’ Remember, the best sales pitch will come from existing customers
β’ Ask VCs for warm intros to their portfolio
β’ Tap founder alumni in an accelerator
β’ Connect w/ founders on Angellist
β’ Ask happy users for intros to their network
β’ Remember, the best sales pitch will come from existing customers
4. Build community
β’ Create content that attracts your ICP
β’ Write guest posts on relevant blogs
β’ Participate in forums / LinkedIn groups
β’ Attend virtual and in-person events
β’ Develop relationships w/ industry influencers
β’ Create content that attracts your ICP
β’ Write guest posts on relevant blogs
β’ Participate in forums / LinkedIn groups
β’ Attend virtual and in-person events
β’ Develop relationships w/ industry influencers
5. Generate early PR wins
β’ Pitch relevant press outlets and reporters
β’ Highlight novel aspects of your solution
β’ Offer custom demos and free trials
β’ Showcase great case studies
β’ Pitch relevant press outlets and reporters
β’ Highlight novel aspects of your solution
β’ Offer custom demos and free trials
β’ Showcase great case studies
6. Drive early adoption efforts
β’ Offer free beta access or freemium offering
β’ Get MVP in the hands of users fast
β’ Use social media to drive interest
β’ Create incentives to form a viral loop
β’ Double down on channels showing traction
β’ Offer free beta access or freemium offering
β’ Get MVP in the hands of users fast
β’ Use social media to drive interest
β’ Create incentives to form a viral loop
β’ Double down on channels showing traction
7. Focus on delivering value
β’ Obsess over customer success
β’ Solicit constant feedback; iterate quickly
β’ Ask happy customers for referrals
β’ Turn early customers into advocates
β’ Obsess over customer success
β’ Solicit constant feedback; iterate quickly
β’ Ask happy customers for referrals
β’ Turn early customers into advocates
tl;dr
1. Start w/ your network
2. Do targeted outbound outreach
3. Tap into founder / investor networks
4. Build community
5. Generate early PR wins
6. Drive early adoption efforts
7. Focus on delivering value
1. Start w/ your network
2. Do targeted outbound outreach
3. Tap into founder / investor networks
4. Build community
5. Generate early PR wins
6. Drive early adoption efforts
7. Focus on delivering value
Thank you for reading.
If you liked this thread, youβll love my newsletter.
Each week, I deconstruct ideas on product, growth, and building the future.
elliottpoppel.com
If you liked this thread, youβll love my newsletter.
Each week, I deconstruct ideas on product, growth, and building the future.
elliottpoppel.com
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