🧵 How to identify your ideal customer profile:
Step 1: Brainstorm
• Get specific w/ potential attributes.
• Eg: company size, job titles, pain points, technologies used, budget, & location
• Pinpointing the right attributes will take time.
Step 1: Brainstorm
• Get specific w/ potential attributes.
• Eg: company size, job titles, pain points, technologies used, budget, & location
• Pinpointing the right attributes will take time.
Step 2: Observe Early Adopters
• Reach out to excited potential users and get feedback.
• Pay attention to who gets most excited about your product.
• Focus on the customer segment that most values your offer.
• Reach out to excited potential users and get feedback.
• Pay attention to who gets most excited about your product.
• Focus on the customer segment that most values your offer.
Step 3: Experiment With Initial Persona
• Take your best guess at a set of unique attributes of your ICP.
• Keep it super narrow, almost comically so.
• It's better to start too narrow vs. too broad.
• Take your best guess at a set of unique attributes of your ICP.
• Keep it super narrow, almost comically so.
• It's better to start too narrow vs. too broad.
Step 4: Test and Refine
• Create some profiles based on your initial attributes.
• Reach out to potential users and start pitching.
• See which persona converts best.
• Create some profiles based on your initial attributes.
• Reach out to potential users and start pitching.
• See which persona converts best.
Step 5: Expand Gradually
• Once you nail your narrow personas, slowly expand into adjacent segments.
• Make sure you have sufficient resources before expanding wider.
• Once you nail your narrow personas, slowly expand into adjacent segments.
• Make sure you have sufficient resources before expanding wider.
Step 6: Evolve
• Revisit your ICP as your product and market evolve.
• Certain attributes may become more or less important over time.
• Resist expanding too quickly before you have PmF with a narrow ICP.
• Revisit your ICP as your product and market evolve.
• Certain attributes may become more or less important over time.
• Resist expanding too quickly before you have PmF with a narrow ICP.
tl;dr
1. Brainstorm Potential Attributes
2. Observe Your Early Adopters
3. Create Initial Persona
4. Test and Refine
5. Expand Gradually
6. Evolve
1. Brainstorm Potential Attributes
2. Observe Your Early Adopters
3. Create Initial Persona
4. Test and Refine
5. Expand Gradually
6. Evolve
Thank you for reading.
If you liked this thread, you’ll love my newsletter.
Each week, I deconstruct ideas on product, growth, and building the future.
elliottpoppel.com
If you liked this thread, you’ll love my newsletter.
Each week, I deconstruct ideas on product, growth, and building the future.
elliottpoppel.com
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