Advertising Marketing Technology
Samuel - Google Ads Specialist
Samuel - Google Ads Specialist

@ProperlyAds

6 tweets 6 reads Sep 09, 2024
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The key to a successful Google Ads campaign is the tests you are running. This thread will outline the tests you NEED to run on every Google Ads campaign.
Match type test - Every Google Ads campaign should trial all three match types. Either by A/B testing or splitting out into campaigns. Discover which match types the results that suit your business and hone in on it.
Bidding Strategies - Google Ads can often throw up surprising results, And sometimes, the most obvious bidding strategy does not derive the best results. A/B test different bidding strategies to see which ones deliver best on your KPI’s.
Device Testing - Especially important when looking to generate B2B leads. Trial turning off mobile and see if the quality of your leads increase.
Landing Page Tests - Always be testing different variations of landing pages. From offers to different sign up placements. Find what works best and hone in on it.
Ad Testing - Test different copy, Go for different styles and think out of the box. A/B test your ads and find the right one that works best.

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