Advertising Business Technology
Hosun
Hosun

@hosun_chung

17 tweets 9 reads Dec 22, 2024
X
This is the craziest stunt in business history...
In 2013, the truck industry was brutal: Every brand said they were the best.
Then Volvo created a legendary $4M video that neuroscientists studied for decades.
It changed advertising forever.
Here's the full story:
This is the craziest stunt in business history... In 2013, the truck industry was brutal: Every bra...
The truck industry in 2013 was a battlefield of titans.
Every manufacturer claimed their trucks were the most stable, precise, and reliable.
But something was about to change everything...
Volvo had just completed their biggest product renewal in history:
β€’ New Eicher Pro Series for India
β€’ New Volvo FH range in Europe
β€’ New Renault Trucks lineup
β€’ New UD Quester for Asia
They were ready to make a statement. But not with specs or features...
The concept was audacious:
Two Volvo trucks would drive in reverse at exactly 25 kilometers per hour.
Van Damme would perform a split between them, standing only on their side mirrors.
One wrong move? Disaster.
The stunt wasn't just for show.
It demonstrated Volvo's Dynamic Steering with unprecedented precision:
β€’ Trucks driving backward (harder than forward)
β€’ Millimeter-perfect stability needed
β€’ Perfect synchronization required
The stakes? Everything.
The shoot took place at sunrise at Ciudad Real International Airport in Spain.
One take. No CGI. No tricks.
Just Van Damme, two trucks, and Enya's "Only Time" playing in the background.
The video was a masterpiece of precision:
β€’ Shot in a single take at dawn
β€’ Small platforms behind mirrors supported his feet
β€’ Co-drivers monitored the exact speed in each truck
β€’ Van Damme was protected by a hidden safety harness
Neuroscientific analysis revealed something fascinating:
Women were more intrigued during the split itself.
Men empathized with Van Damme's potential pain.
Both groups showed high memory encoding at the exact moment "Volvo Dynamic Steering" appeared.
Women were more intrigued during the split itself. Men empathized with Van Damme's potential pain....
A $3-4 million investment in the campaign generated $170 million in revenue.
But more importantly:
It changed how the world viewed truck manufacturing.
No longer was it about horsepower and torque numbers...
The video inspired multiple parodies.
Each one only amplified Volvo's original message.
The campaign worked because it didn't just tell - it showed.
And it demonstrated precision in a way impossible to forget.
The success of "The Epic Split" teaches us something profound:
In a noisy world, authenticity and demonstration beat empty claims.
Volvo didn't just say they were the best.
They proved it in a way impossible to ignore.
This principle applies beyond trucks:
Whether you're a founder, CEO, or industry expert...
Showing beats telling.
And in today's digital age, there's one asset that lets you demonstrate value at scale:
Your personal brand.
Just like Volvo's video, a strong personal brand:
β€’ Builds trust through demonstration
β€’ Creates lasting impressions
β€’ Works for you 24/7
It's how you reach millions organically just like Volvo did.
The best bit?
You don't need a Hollywood budget or Jean-Claude Van Damme.
You just need to share your authentic insights and experiences.
It'll bring you sales, investment, top talent... On autopilot.
Ready to create your Volvo-esque cultural movement?
Founders: We’ll build your personal/company brand on 𝕏 (and beyond) without you lifting a finger.
To date, we've already helped 60+ founders get 2+ Billion combined views.
Interested in how we can do this for you? Book your free discovery call here: form.typeform.com
Book Your Free Thoughtleadr Discovery Call
form.typeform.com/to/JWuXNkxQ?ut…

Book Your Free Thoughtleadr Discovery Call

Our premium media agency is designed to build personal and company brands on 𝕏 (and beyond).
Thanks for reading! A bit about me:
In 2023, I was a banker in London when I found the opportunity of the decade: Personal Branding.
So, I dropped everything to build @ThoughtleadrX β€” a premium media agency designed to build personal and company brands.
Follow me for more content like this!
Thanks for reading! A bit about me: In 2023, I was a banker in London when I found the opportunity...
We’re hiring!
We’re looking for top writers & content strategists for our agency:
β€’ Generalists
β€’ Crypto/Web3
Note: English must be your 1st language, and you must be able to work in US time zones.
Want to work with our amazing portfolio of founders? Apply here: heathered-puma-5f6.notion.site
heathered-puma-5f6.notion.site

Loading page details...

Categories

Advertising Business Technology

Some tweets missing

Telegram Bot
Unroll threads via Telegram! Send any X link to our bot.
@rattibha_bot

Report this thread