Advertising Marketing Technology
Victor Tomas | Google & YouTube ads for Ecom & DTC
Victor Tomas | Google & YouTube ads for Ecom & DTC

@victortomasecom

21 tweets 8 reads Jan 04, 2025
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The only post about Google ads you'll ever need
Here are 18 tips with everything to smash 2025
Google ads domination 🌹
1. Stop running all products in one campaign
Dumping everything together is amateur hour.
Split by margins, performance, price point – whichever variable impacts your performance the most.
2. Product titles are your goldmine
Your titles determine 80% of your shopping performance. Google doesn't care about your brand voice here. It cares about matching search terms.
Test variations, track which ones work.
3. ROAS is the wrong target
Profit is the target, I hope. So stop optimizing for something else.
4. You're wasting money on brand terms
You'll win brand searches on relevance alone.
Lower those bids.
5. Daily optimizations are killing your performance
Google needs data to learn. And it needs time & peace to get it.
Let the algorithm do its job. Stop disturbing
6. Segment by performance tiers
I said before take your most important variables into account – and unless you sell 1 product, then performance is one for you.
Your best sellers deserve special treatment. Give winners more budget & more freedom.
7. Stop advertising every size variant
For clothing, packages of different weights, lengths, you name it.
Pick one size per product, and stop splitting data for no reason.
Track stock levels instead, and switch when needed.
8. Duplicate products strategically
Different titles target different searches.
More placements = more data.
Test titles, go through search terms and measure Cpc and CPAs.
Test images, measure CTR.
9. Remarketing search is a secret weapon
These people know your brand.
They're ready to buy.
Bid aggressively here.
Especially during peak seasons.
10. Pmax needs clean data
Keep brand terms separate. Let Pmax focus on growth.
11. Your feed is everything
Bad feed = bad performance.
Garbage in = garbage out.
Spend some time on it.
12. Spend more
Dominate. Be at the top.
Always.
13. Use custom labels intelligently
Stop just splitting categories. Tag products, based on how you want to structure your campaigns.
14. Profit killers hide in plain sight
Track post-purchase metrics. Returns, refunds, chargebacks.
Factor these in.
15. Don't trust the interface
Go backend. Know your numbers.
For Pmax, install tracking scripts. Monitor real placements.
Know exactly what you're buying.
Data transparency = better decisions.
16. Scale fast when you find winners
Don't wait and overthink. If something is working, push it.
Speed beats perfection.
17. Boring wins the race
Feed optimization isn't sexy.
Campaign structure isn't exciting.
Regular maintenance isn't fun.
But that's exactly why it works.
18. Get on Youtube
Why are you not?
Test ads. Work audiences. Build funnels.
There we go. Hope you can use this for yourself. But just let me know if you have any questions, always happy to help!
You’re struggling with Google Ads, and I know why...
β†’ You struggle to create profitability
β†’ You struggle with scaling
β†’ You struggle to get Pmax and Shopping working together
β†’ You struggle to gain traction on Youtube
You lack strategy.
The thing is though, you don’t need to waste time guessing what works.
Because we know.
β†’ We know how to analyze your business
β†’ We know how to identify what’s needed
β†’ We know how to create an optimal setup for your brand
If you’re ready to turn your struggles around, let’s talk.
ciasomedia.com
You’re struggling with Google Ads, and I know why... β†’ You struggle to create profitability β†’ You s...
ciasomedia.com

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