9 tricks to make your writing so persuasive people can't help but click, read, and buy (Starting with the most non-obvious one):

"Storytelling is the most powerful way to put ideas into the world." 9 free guides to make you a better storyteller (in priority order):

One of the biggest hurdles every academic writer faces (and how to overcome it):

@AlanSmith8859 For the question of the pausal spelling principle and its counterargument (I would say there's more than 2) it's also worth checking out chapter 7 of my new book, es...

The best way to learn copywriting (and no, it isn’t any course or website that feels illegal to know): Study the greats. And I’ve spent 3+ hours curating the best sales pages, co...

I have written 300+ peer-reviewed scientific papers in the last 15 years with more than 27,000 citations. Here is how I use sentence templates to write abstracts at lightning spee...

This is Mary Robinette Kowal She's a sci-fi writer who's won 4 Hugos, Locus awards, & the Nebula I adore her short stories In 2020, she gave a lecture in Brandon Sanderson's cla...

The secret of copywriters like Gary Halbert & Joe Sugarman? Slippery slope writing. Give me 3 minutes & I’ll show how to use it (to make people read your stuff all the way to th...

Want to be a highly-paid A-list copywriter? Learn how to write hooks Great hooks is what separates: • The CWs charging 15-25k+royalties... • And those charging 3-5k for a project...

I won’t lie, I: • Publish with typos • Get distracted while writing • Use weak words like "really" And I’ve published 40+ books, gone viral multiple times, and seen tons of succe...

Copywriting is a superpower. Master it and you can create viral content on demand. Use these 8 copywriting secrets to strengthen your writing immediately:

What do William Shakespeare, JK Rowling and David Ogilvy all have in common? They were all masters of using rhetorical devices to influence their readers. These 10 examples will...

Trying to keep 'em coming, with things I notice in scripts I read. (And I read a lot of scripts) Common Missed Screenwriting Opportunity #4: Withholding information A screenwriti...

As promised, I'm running through what I see as the 10 most common pitfalls in scripts I read from emerging writers. Missed Opportunity #2: Not creating actual dilemmas A screen...

How can some people write so beautifully? 1/ Two of my favorite writing techniques:

This dead-simple system will help you say 1 idea in 1,000 unique ways (so you never stare at a blank page again). It's called the 4A Framework – here's how it works:

7 quick and easy persuasive writing techniques: