10 of the best books to master it:
by Gary C. Halbert
Lessons
β’ Insider tactics from the best copywriter of all time
β’ Write down your goals, review them daily
Also, check out the Halbert Letter archives (free):
thegaryhalbertletter.com
by David Ogilvy
Lessons
β’ Acknowledge your weak points to add credibility
β’ There are no dull products, just dull writers
β’ Stylish ads β sales. Never forget the goal
β’ 75% more people read helpful info than copy of the product alone
by Joseph Sugarman
Lessons
β’ Keep your first sentence short, sweet, and almost incomplete.
β’ The purpose of the first sentence? To get you to read the second sentence.
β’ Create a slipper slide, use the power of curiosity
by Stephen King
Lessons
β’ Amateurs wait for inspiration, Pros just start
β’ Kill your darlings, even when it breaks your heart
β’ Write with the door closed, rewrite with the door opened
β’ Want to be a great writer? Read and write a lot.
by Steven Pressfield
Lessons
β’ Do the work for its own sake, not for fortune or applause
β’ The artist cannot look to others for validation
β’ Resistance is a sign you're on the right path
by Ann Handley
β’ Brevity and clarity matter more than ever
β’ Write to one person
β’ Produce an ugly draft first
β’ Read it out loud to test the cadence
by John Carlton
Hidden gem.
Gary Halbert regarded Carlton as the world's 2nd-best copywriter.
Lessons
β’ Look for the real reason people buy, not what they say
β’ The modern brain justifies what our lizard brain desires
by @AlexHormozi
β’ Good persuasion = prospect feels understood
β’ Articulate the pain/problem. The pain is the pitch
β’ Prospect must perceive:
1. Increased likelihood of achievement
2. Decreased time in delay
3. Decreased effort/sacrifice
by Blair Warren
Recommended by digital marketing legend, Russell Brunson
Lessons
β’ Deep dive on the ONE sentence (see graphic below)
by Dan Nelken
Lessons
β’ How to write killer headlines (the best I've found on the topic)
β’ Brainstorm benefits, attributes, insights, and truths
β’ Look for "Oh wow, that's so true."
12 of the best follows to learn the craft:
@WrongsToWrite
@dickiebush
@getpaidwrite
@amandanat
@AlexHormozi
@thedankoe
@KateBour
@GrammarHippy
@david_perell
@writingtoriches
@nathanbaugh27
@DanesaGlez
You need to write, too.
A great place to start?
@thesamparr's CopyThat course
(Not affiliated, just a product I enjoyed).
The method is copyworkβhand copying great writing.
Learn through osmosis:
trycopythat.com
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