Advertising Business E-commerce Marketing
Rizq | DTC Alchemist
Rizq | DTC Alchemist

@dtc_alchemist

13 tweets 8 reads Nov 19, 2024
X
What separates ads that scale past $100k+ in profitable spend, from those that flop?
I spent my entire weekend analyzing 40+ top ads from our 7-9 figure ecom clients
And distilled it into a simple 10-step checklist
Save this to consistently churn out winning ads on easy mode:
What separates ads that scale past $100k+ in profitable spend, from those that flop? I spent my ent...
1.Β Hit a Mass Desire or Large Appeal Problem
Whether it’s:
β†’ sexual companionship
β†’ social approval
β†’ or status
The more powerful the desire is, and the larger the audience that resonates with the ad, the higher the scale potential
2.Β Match your messaging to your audience's current state of awareness:
β†’ Unaware
β†’ Problem-aware
β†’ Solution-aware
β†’ Product-aware
β†’ Most Aware
If you're targeting a "solution-aware" audience,Β compare your product to competitors/alternatives
3.Β Speak DIRECTLYΒ to the target demo:
This may be common sense but its not common practice, but you need to:
β†’ call them out β€œNo matter what I did, my 2 year old kid can never sleep through the night”
β†’ make sure creator fit the target demo (gender, age, race, etc.).
4.Β Appeal to the identity the consumer wants to buy into
You do this through people shown in the ad, and the environment
Example for a weight loss product:
❌ Obese woman on the couch eating fast food
βœ…Β Fit woman working out in the gym or preparing healthy food in the kitchen
5.Β Highlight More Pain Points and Benefits Early
The customers only care about themselves, so make it all about them.
Hit and aggravate pain points earlier on, andΒ then pivot to the benefitsΒ that position your product as the ultimate solution.
6.Β Don’t just tellβ€”SHOW how the product works
make it crystal clear how the productΒ fulfils their desires:
β†’ demonstration
β†’ testimonials,
β†’ visual walkthroughs
Example:Β For a blender, show the process of making a smoothie, not just a product shot of it sitting on a counter
7.Β Preemptively Handle Market Wide Objections
address them upfrontΒ in your ad to build trust and confidence through:
β†’ price anchoring
β†’ testimonials and case studies
β†’ clear guarantees
β†’ demonstrations
β†’ unique mechanisms
8.Β Remove Fluff or Filler Sections
Every second of your ad should either connect with your audience or advance the narrative.
Eliminate anything irrelevantβ€”no fluff, no filler
You wan’t to avoid long introductions or unnecessary explanations.Β Get to the point fast.
9.Β Ensure Editing Style Matches Target Audience
For younger audiences,Β quick cutsΒ andΒ high-energy pacingΒ might work better
For more mature consumers, aΒ slower paceΒ might be needed to make it easier for them to read, digest and understand what you’re trying to convey
10.Β Ensure Text Overlays Are Not Too Long
Less is more.Β People are scrolling fast.
YourΒ text overlaysΒ should beΒ brief, impactful, and easy to read within seconds.
Long paragraphs or convoluted messaging willΒ lose attentionΒ before the viewer gets to the core value.
Each element in this list is crucial for making your ad a success.
Apply these principles consistently, and you’ll seeΒ higher engagement,Β more conversions, andΒ more growthΒ for your business.
If you’re running a 7-9 figure DTC brand
And you’re looking to break through ad spend ceilings and scale FAST
Book the call below to get a steady stream of banger creatives + funnels from our team
calendly.com
Strategy Call - DTC Alchemy
calendly.com/dtc-alchemy-te…

Strategy Call - DTC Alchemy

Please book only if:→ You run a DTC e-commerce brand / info-product / mobile app→ You're spending at...

Categories

Advertising Business E-commerce Marketing

Some tweets missing

Telegram Bot
Unroll threads via Telegram! Send any X link to our bot.
@rattibha_bot

Report this thread