They used AI in a way no one saw coming.
This move might just change how ads are created forever.
Hereβs what they did π
It showed a convoy of Christmas-lit trucks arriving in a snowy town, spreading joy.
It became a classic and made Coca-Cola a big part of holiday traditions.
But instead of just recreating it traditionally, they did something completely different:
They used Gen AI to remake the entire ad.
Itβs advanced tech that creates text, images, audio, and video.
Coca-Cola used it to:
β’ Capture the nostalgic essence of the 1995 ad
β’ Reimagine it with modern visuals
β’ Create something that couldnβt have been done before
β’ A snowy town, blanketed in holiday cheer
β’ Polar bears and cute animals emerge from the forest
β’ And the glowing Coke trucks roll in, spreading festive vibes
But this time, everything was powered by AI.
Using the likeness of real actors (with their consent), Coca-Cola created a fully AI-modeled cast for the ad:
This is Coca-Colaβs first fully AI-made ad to air nationwide on TV.
It shows that AI isnβt just for online contentβitβs starting to reshape traditional advertising.
Generative AI makes it easier to create high-quality ads.
Brands can now:
β’ Save millions on production
β’ Make ads 5x faster
β’ Try out bold new creative ideas
This campaign shows that AI is used to unlock new ways of video storytelling.
As AI improves, we might see:
β’ Ads made in days instead of weeks
β’ Personalised video ads tailored to each person
β’ Smaller brands competing with big players
The real question isnβt if AI will change advertisingβitβs how fast the rest of the world will catch up.
Fo high quality Ai content upload your product here to get started: qreates.com
More from this author
UPDATED MY CREATIVE WORKFLOW: How I create lifestyle background images and add products using Midjourney v5.1 πΎ V.5.1 -SIMPLIFIED! 𧡠https://t.co/...
Last week, I showed you all how to design your own T-shirts with DALL-E 3! Quite a few of you were finding it tricky to create artwork and transfer i...
Yesterday, I showed you how to quickly generate mockups and add designs using Dalle in just minutes! Here's another example using a slightly differen...
Recent Threads
Iβve recently seen a lot of people criticizing smaller indie projects for releasing merchandise or doing kickstarter funding to fund their projects. T...
I compiled all the specific references I noticed in May's moveset! #γ€γγ #g_bd #g_bdr #GBDR https://t.co/PvNHzH6yj6
taekook taguan ng anak au wherein jk received a surprising gift from their xmas partyβ¦ [ christmas special π] https://t.co/WY3C450KpV
@HitWithAHeart I hear him before I see him. The weight of his steps on the stairs. Slower than usual. Measured. Like heβs already bracing for whatev...
(1/7) I'm not going to do a full trailer breakdown for Zach Cregger's Resident Evil film, since we have an early form of the script you can place a lo...
Nikola Jokic is 0-6 against 50+ win teams in the playoffs. https://t.co/l5hCeVCoUj
Popular Threads
Here's 40 TikTok hooks that could make you go viral. (Not in any particular order) //THREAD//
Top 20 Players with the most goals + assists in football history, only players with assists available (following the Opta criteria for assists) Seaso...
DON'T ARGUE WITH DONKEYS (Fable) The donkey said to the tiger: - "The grass is blue". The tiger replied: - "No, the grass is green." The discussion...
These are the 41 most powerful tenants of Tateism for a man to live by. Wether you are Christian, Muslim; It doesnβt matter if you are strong, weak...
ICTβs 2022 Mentorship Summarized: https://t.co/zFJCgIfDAR
1. There are more people added on the list of arrests and executions of famous people but no further intel is available at this time. ARRESTS and EXE...
