13 Tweets 3 reads May 20, 2023
Most people suck at writing threads.
But 90% of the result comes from your first tweet.
Here’s a breakdown of 10 ultra-viral thread hooks to build authority and 10x your audience growth:
(Bookmark this for your next 90 days of content)
Authority by Association
[Person/company] achieved X.
[Why you should care].
Here’s a breakdown:
--
Why it works:
Credibility and authority are key components of capturing attention. The best way is to borrow someone else's.
h/t @steadycompound @dickiebush @nathanbaugh27
@SteadyCompound @dickiebush @nathanbaugh27 Overcoming Adversity:
I had [problem].
Here’s how I overcame it (so you can too):
---
Why it works:
Everyone is looking for a solution to their problems. And everyone loves to read about a transformation.
h/t @wrongstowrite @adityatheverma
@FitFounder
@SteadyCompound @dickiebush @nathanbaugh27 @WrongsToWrite @adityatheverma @FitFounder Most People Suck:
Most [group or advice] sucks.
Here’s how you won’t:
-
Why it works:
Ego.
Nobody wants to be in the failing group. When you call out a pain point, your thread is the solution.
h/t @wes_kao @chrislad @aaditsh @iamclintmurphy
@SteadyCompound @dickiebush @nathanbaugh27 @WrongsToWrite @adityatheverma @FitFounder @wes_kao @chrislad @aaditsh @IAmClintMurphy The Guide… But With a Twist
How to achieve [desire] without [undesirable limitation or action]
---
Why it works:
The second half of the formula is crucial.
Curiosity gets the click.
h/t @naval @systemsunday @OneJKmolina
@SteadyCompound @dickiebush @nathanbaugh27 @WrongsToWrite @adityatheverma @FitFounder @wes_kao @chrislad @aaditsh @IAmClintMurphy @naval @SystemSunday @OneJKMolina The Leg Work
I’ve invested [energy, time, money] doing Y.
Here’s everything I’ve learned.
---
Why it works:
Humans are lazy.
Imply how much time you spent doing something, and people WILL pay attention.
h/t @heyblake @jonbrosio @thecoachraj @giannicara
@SteadyCompound @dickiebush @nathanbaugh27 @WrongsToWrite @adityatheverma @FitFounder @wes_kao @chrislad @aaditsh @IAmClintMurphy @naval @SystemSunday @OneJKMolina @heyblake @jonbrosio @TheCoachRaj @giannicara This Skill is Awesome, Here’s Why You Should Care
Learning [skill] gives [benefit]
Here’re X [tips etc] that will help you [achieve result]
---
Why it works:
Catch attention by fueling desire. Keep it by telling them why they
should read.
h/t @jmoserr @thedankoe
@SteadyCompound @dickiebush @nathanbaugh27 @WrongsToWrite @adityatheverma @FitFounder @wes_kao @chrislad @aaditsh @IAmClintMurphy @naval @SystemSunday @OneJKMolina @heyblake @jonbrosio @TheCoachRaj @giannicara @jmoserr @thedankoe The Curator
Used right, X is a [massive benefit to reader]
Here’re X [resources I’ve gathered]
---
Why it works:
Knowledge is power. Gathering it for other people is a powerful form of value.
h/t @stephsmithio @aaditsh @blakeaburge
@SteadyCompound @dickiebush @nathanbaugh27 @WrongsToWrite @adityatheverma @FitFounder @wes_kao @chrislad @aaditsh @IAmClintMurphy @naval @SystemSunday @OneJKMolina @heyblake @jonbrosio @TheCoachRaj @giannicara @jmoserr @thedankoe @stephsmithio @blakeaburge The Enemy
[Enemy] is costing you [money, time, energy, status]
Here’s what you actually need to know:
-
Why it works:
There’re two powerful psychological triggers at play.
1. 'Us vs Them'
2. Loss Aversion
h/t @anthonysramblin @heyblake @singhcredible
@SteadyCompound @dickiebush @nathanbaugh27 @WrongsToWrite @adityatheverma @FitFounder @wes_kao @chrislad @aaditsh @IAmClintMurphy @naval @SystemSunday @OneJKMolina @heyblake @jonbrosio @TheCoachRaj @giannicara @jmoserr @thedankoe @stephsmithio @blakeaburge @anthonysramblin @singhcredible Accomplishments
I [achieved goal]
[Optional] without Y
Here’s my [advice, lessons, process]:
---
Why it works:
One of the best ways to grow is to do interesting shit and talk about it.
(Share your progress)
h/t @thejustinwelsh @heykahn
@SteadyCompound @dickiebush @nathanbaugh27 @WrongsToWrite @adityatheverma @FitFounder @wes_kao @chrislad @aaditsh @IAmClintMurphy @naval @SystemSunday @OneJKMolina @heyblake @jonbrosio @TheCoachRaj @giannicara @jmoserr @thedankoe @stephsmithio @blakeaburge @anthonysramblin @singhcredible @thejustinwelsh @heykahn Habits
X [good/bad/little known/secret] habits that [achieve pleasure or remove pain]
-
Why it works:
We’re evolutionarily wired to pursue pleasure or remove pain. Habits are the cornerstone.
h/t @thedankoe @systemsunday @Alexmathers84
@SteadyCompound @dickiebush @nathanbaugh27 @WrongsToWrite @adityatheverma @FitFounder @wes_kao @chrislad @aaditsh @IAmClintMurphy @naval @SystemSunday @OneJKMolina @heyblake @jonbrosio @TheCoachRaj @giannicara @jmoserr @thedankoe @stephsmithio @blakeaburge @anthonysramblin @singhcredible @thejustinwelsh @heykahn @Alexmathers84 If you're interested in an extra 250+viral threads at your fingertips, check out the Viral Inspiration Lab.
(You also get a 52-minute course on thread writing and 1000+ tweets)
It's 40% off this week only so don't miss out:
viralinspirationlab.com

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