Margarine was the necessary first wave in the evolution of seed oil propaganda
Here’s why:
Here’s why:
Seed oils had been around since the late 1800s, but were not marketable until the invention of crisco in the 1920s
Why?
Simple. Because people simply didn’t use oils for cooking
Why?
Simple. Because people simply didn’t use oils for cooking
They used “shortening”
Originally this meant only animal fats — lard, tallow, etc
They cooked with butter and this was waaay before olive oil was sold in the US
Originally this meant only animal fats — lard, tallow, etc
They cooked with butter and this was waaay before olive oil was sold in the US
Such people would never have wanted to buy an oil for cooking. It was foreign to them
Crisco’s Revolution was that it was artificially hydrogenated — aka saturated— seed oils, so it was solid at room temps
It looked familiar
Crisco’s Revolution was that it was artificially hydrogenated — aka saturated— seed oils, so it was solid at room temps
It looked familiar
And at a time when scientific advancement was a big selling point, it was attractive to the American consumer
It wasn’t until the 1950s that saturated fat itself was demonized, and poly unsaturated vegetable oils became desirable
It wasn’t until the 1950s that saturated fat itself was demonized, and poly unsaturated vegetable oils became desirable
Until the 1970s and 80s when seed oils for cooking became super mainstream, people still preferred the solid versions
Ironically this was actually helpful, and kept the obesity epidemic at bay until then.
Why?
Ironically this was actually helpful, and kept the obesity epidemic at bay until then.
Why?
Bc the problem w seed oils is that they are unsaturated
Artificially saturating them into crisco/margarine, albeit not ideal, is still a far better way to consume them than in their liquid, polyunsaturated state
Artificially saturating them into crisco/margarine, albeit not ideal, is still a far better way to consume them than in their liquid, polyunsaturated state
Saturated fat doesn’t cause obesity, so people were ironically healthier eating crisco than when they switched to Wesson oil
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