Digital Marketing Google Ads Digital Advertising Marketing Search Engine Marketing Advertising Technology
Collin Schmelebeck
Collin Schmelebeck

@SchmelebeckPPC

13 tweets 42 reads Apr 28, 2022
X
5 Advanced Google Ads Competitor Strategies
/Google Ads Thread/
Sick of the basic shopping & search tips you see for Google Ads?
Look no further⏬
I'm going to break down some of the more "advanced" competitor strategies to use in Google
so no basic "search keyword of competitor X"
fuck that noise
let's take it past the surface level
so
Strategy Summary
1. Competitor Website Traffic
2. Competitor Website Similar Traffic
3. Competitor Intent
4. Perfect Competitor Audiences
5. YT Channel "Borrowing"
1. Competitor Website Traffic
This is the easiest one to do and the one I personally use most --> because it fucking works
Campaign Type(s):
> Display
> Discovery
How To Use
> Create "custom audience"
> Input competitor URL
> Target "search term"
> example
1. Competitor Website Traffic This is the easiest one to do and the one I personally use most --&g...
2. Competitor Website Similar Traffic
Similar to the one above, this time we're leveraging Google's indexing of other similar websites that you may or may not know about
Tip --> I like to use this as a secondary test
Campaign Type(s):
> Display
> Discovery
> Pmax
How to Use:
> Create "custom audience"
> Input competitor URL
> Target "people who browse websites similar to"
> example
How to Use: > Create "custom audience" > Input competitor URL > Target "people who brows...
3. Competitor Intent
Do you have a search campaign that is killing it?
Then you're going to love this strategy 😍
Campaign Types
> Search (observe/target)
> Display
> Discovery
> Pmax
How to Use:
> custom segment
> input: competitor names or product names
> target: "people who searched for any of these terms on Google"
> example
How to Use: > custom segment > input: competitor names or product names > target: "people...
4. Perfect Competitor Audiences
This is one I rarely ever see and it's a shame
Combined Audiences can get VERY detailed and sometimes too much
but I wanted to show you an example of matching competitor website traffic WHILE making sure it's cold traffic
here is how to do that
How To Use
> Combined Audiences
> Target
1. competitor website audience (audience must be already created)
2. AND -> another competitor website audience
(this narrows your audience down to must-have visited BOTH)
3. Exclude: website visitors (of your site)
How To Use > Combined Audiences > Target 1. competitor website audience (audience must be al...
5. YT Video "Borrowing"
Ahh the beauty of a free platform
This one will not be available for most use cases
but let's say a YT vlogger reviewed your product alongside a competitor...
you can actually use that video
(no permission needed)
for your own YT ads
CRAZY RIGHT?!
How to Use
> In Video campaign / ad group
> search for video/channel/ URL
> example
How to Use > In Video campaign / ad group > search for video/channel/ URL > example https...
Strategy Summary
1. Competitor Website Traffic
> easiest
2. Competitor Website Similar Traffic
> good test for Google if the above didn't work
3. Competitor Intent
> good search test
4. Perfect Competitor Audiences
> can be so advanced
5. YT Channel "Borrowing"
> shh

Categories

Digital Marketing Google Ads Digital Advertising Marketing Search Engine Marketing Advertising Technology

Some tweets missing

Telegram Bot
Unroll threads via Telegram! Send any X link to our bot.
@rattibha_bot

Report this thread